What is a ‘return on equity’ (ROE)?

Prepare for ASU ACC231 Exam 2. Utilize multiple choice questions, flashcards, and detailed explanations for each question. Enhance your accounting comprehension and ace your exam!

Return on equity (ROE) is a key financial performance indicator that measures how effectively a company utilizes shareholders' equity to generate profit. Specifically, it is calculated by taking net income and dividing it by the average shareholders' equity during a specific time period. This ratio gives investors insight into how well their capital is being employed to create earnings. A higher ROE signifies that the company is more efficient in turning equity into profit, making it a crucial metric for assessing the potential return on investment for shareholders. In summary, ROE reflects the company's profitability relative to the equity that shareholders have invested, providing a clear understanding of the effectiveness of management’s use of equity financing.

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